Bank doctor?

I was at Wells Fargo this morning and I noticed every chair in the place had a white lab coat draped over it with a nametag on it saying "Dr. (whoever)". To their credit, none of the bank employees were wearing the things. They legitimately seemed embarrassed that someone in marketing even came up with the idea that they wear them.

I mean I am hesitant to wear a white lab coat and I'm an actual licensed professional who does mostly lab work! But to have an actual nametag that says doctor on it? Who came up with that BS?